”The aim was to produce an assessment centre application that allows us to engage with candidates in an entertaining and informative way. By creating an immersive experience with typical scenarios, the digital simulation enables students to experience what it's like to work on a Corporate Banking deal. A by-product of this project is an educational tool we can take out to campus, advising students not only on banking processes but also how to prepare and develop their interview and assessment skillset. Feedback in both instances has been extremely positive, with students saying they benefited from the reality of the exercise and found it refreshing.”
Amy Foster, Campus Recruitment & Onboarding Manager, Corporate Banking, Barclays
”Candidate Engagement is vital throughout the candidate journey, not just at the start. Candidates often feel the time and money invested in attracting them tails off once the selection process begins. This can lead to them becoming disenchanted and finding positions elsewhere. So we worked with Barclays to create a richer and more engaging experience for our candidates. Working closely with Barclays, we created an interactive case study. The exercise provided candidates with a true insight into how the bank works and the kind of challenges they can expect if they join. It was delivered on iPads, and we used video to really bring it to life. The case study kept candidates engaged for longer, and provided a very positive end to the recruitment lifecycle. Candidates left the process with a good view of Barclays, because they felt valued. And there were benefits on both sides, as it gave Barclays a better opportunity to see which candidates had the skills they were looking for.”
Suzanne Nash, Project Manager, Stafford Long
Tonic produced an extremely unique idea to relaunch the Mars brand. This innovative and fun concept resulted in good integration on campus and positioned the Mars brand with a number of products, students hadn’t previously associated it with before.
The judges thought that this film embodied the emotions at each stage of a career in research and captured much of the emotion and excitement of discovery well. Delightful humour, quality photography and good pace.
The judges loved the creative execution of this truly integrated campaign across multiple media formats that delivered outstanding results. Integrated, targeted, slick - brilliant!
EDF Energy were very clever in the way they built a device to solve a genuine problem. Rather than just an app where graduates could apply, they utilised mobile to record ambassadors' activities, a simple yet effective way to encourage content creation and sharing. Very innovative.
The judges thought that this was a very brave execution and use of the twister imagery. Combined with simple but effective copy outlining the organisation and proposition it stayed with them as an image.
The judges thought that this campaign demonstrated a very clever use of social channels. andSoMe took a simple message and created fun imagery to gain people’s attention. Judges particularly liked the Christmas song list. Very effective. Very Engaging.
A very engaging video backed up by a detailed brochure with lots of financial information. Excellent characterisation. Genuinely engaging.
The judges loved this initiative that continues to build on values and engage employees with their colleagues’ projects and achievements. A great idea well executed with obvious buy in. It is a great idea where the organisation can identify skills potentially overlooked in its workforce.
The judges thought that this was a very comprehensive and beautifully executed campaign that goes beyond the superficial external communications and impacts on the way in which people are recruited and treated. Great campaign, good engagement and excellent results.
The judges thought that this website was consistent on brand design and user experience. They particularly liked the way it bought the priority jobs to the top of its home page. Relevant content was delivered in a variety of ways. Easy to navigate, good use of API to embed jobs and good mobile experience.
The judges thought that this was a great idea, executed well. They realise that it is very hard to communicate about values and behaviours but this campaign does it well and shows the global nature of KPMG.
The judges thought that this had a striking homepage where the culture comes across well. An incredible amount of content which the Big 4 grads will love. Beautiful photography, stunning videos and very clean design
The judges loved this great use of technology that not only engages graduates but allows them to take control of the content they want to engage with. It also adds extra value to Barclays by providing detailed usage and preference data. A simple idea, really well executed - no doubt creating a buzz too.