RAD Awards Archive

Winners 2013



Work of the Year
J.P. Morgan - Graduate Promotions & Work Communications - Field of Sparks
Agency:Graduate Promotions & Work Communications
Client:J.P. Morgan
Campaign name:Field of Sparks
Judges' comments:"Associating JPM with something so beautiful generated great reactions. This was a step out from the corporate world. Well targeted and brave – it pushed the boundaries. The judges felt that it was original, very creative and refreshing."

Link: Click for video
 
Best Use of Print Advertisement
CMFT - TMP Wordwide - Another World
Agency:TMP Wordwide
Client:CMFT
Campaign name:Another World
Judges' comments:"Stood out from other sector ads with very clear results"
 
Best Use of Digital Media
BAE Systems - Alexander Mann Solutions - Submarines Campaign - Banners
Agency:Alexander Mann Solutions
Client:BAE Systems
Campaign name:Submarines Campaign - Banners
Judges' comments:"Reach of campaign was remarkable and the quality of video is something you don’t often see in this area"
 
Ambient/Outdoor
J.P. Morgan - Graduate Promotions & Work Communications - Field of Sparks
Agency:Graduate Promotions & Work Communications
Client:J.P. Morgan
Campaign name:Field of Sparks
Judges' comments:"Associating JPM with something so beautiful generated great reactions"

Link: Click for video
 
Audio Visual
Thales - AIA Worldwide - So who are we?
Agency:AIA Worldwide
Client:Thales
Campaign name:So who are we?
Judges' comments:"Communicated scale and scope of what Thales do in a visually engaging manner"
 
Graduate Campaign
Deloitte - Havas People - It's your future. ***HIGHLY COMMENDED***
Agency:Havas People
Client:Deloitte
Campaign name:It's your future. ***HIGHLY COMMENDED***
Judges' comments:"A truly integrated campaign, demonstrating understanding of and alignment with the target audience. Great examples of alignment. A hair's breadth from winning."
 
Thales - AIA Worldwide - We love the positively perplexing
Agency:AIA Worldwide
Client:Thales
Campaign name:We love the positively perplexing
Judges' comments:"A lot of different creative elements that ticked every single box"
 
Emerging Talent Campaign
itv - andsome - ITV Inspiration
Agency:andsome
Client:itv
Campaign name:ITV Inspiration
Judges' comments:"Culturally consistent with a very clever use of different media"
 
International Campaign
Mars - Work Communications - International Mars Campaign
Agency:Work Communications
Client:Mars
Campaign name:International Mars Campaign
Judges' comments:"Stands out by mixing consumer and employer brand in engaging visuals"
 
Best Campaign
GCHQ - TMP Worldwide - Cyberjobs
Agency:TMP Worldwide
Client:GCHQ
Campaign name:Cyberjobs
Judges' comments:"A Seamless piece of work achieving fantastic results"
 
Best Use of Social Media
GCHQ - TMP Worldwide - Cyberjobs
Agency:TMP Worldwide
Client:GCHQ
Campaign name:Cyberjobs
Judges' comments:"A fantastic example of using the right media channels, achieving great results"
 
Raymond Blanc Cookery School - andsome - Cookery Tutors ***HIGHLY COMMENDED***
Agency:andsome
Client:Raymond Blanc Cookery School
Campaign name:Cookery Tutors ***HIGHLY COMMENDED***
Judges' comments:"A dedicated team that understood client and audience, delivering an intelligent campaign"
 
Best Use of Mobile
Thales - AIA Worldwide - Thales Mobile Site
Agency:AIA Worldwide
Client:Thales
Campaign name:Thales Mobile Site
Judges' comments:"Arazma piece nicely integrated"
 
Innovation
YO! Sushi - Pink Squid - YO! Selecta
Agency:Pink Squid
Client:YO! Sushi
Campaign name:YO! Selecta
Judges' comments:"Original, innovative and true to its brand"
 
Recruitment Literature
Rolls Royce - Alexander Mann Solutions - Rolls Royce Graduate Campaign
Agency:Alexander Mann Solutions
Client:Rolls Royce
Campaign name:Rolls Royce Graduate Campaign
Judges' comments:"Compact and a high quality piece of literature that appeals to target audience"
 
Employee Communications
GlaxoSmithKline - SAS - Team GSK
Agency:SAS
Client:GlaxoSmithKline
Campaign name:Team GSK
Judges' comments:“Involved all employee to drive awareness – great results”
 
Campaign Site
The Portland Hospital - Pink Squid - Be Recognised at the Portland
Agency:Pink Squid
Client:The Portland Hospital
Campaign name:Be Recognised at the Portland
Judges' comments:"Refreshing concept where you get all the same rich visuals and experience on tablet and desktop""

Website: www.berecognisedatportland.com
 
Employer Website
Heinz UK - ThirtyThree - Careers Website
Agency:ThirtyThree
Client:Heinz UK
Campaign name:Careers Website
Judges' comments:"Fresh, Quirky and good use of video""

Website: www.heinzcareers.co.uk
 
Employer Brand
HCA Hospitals - Pink Squid - You're in good hands
Agency:Pink Squid
Client:HCA Hospitals
Campaign name:You're in good hands
Judges' comments:"Very strong methodology"