Winners 2014

Work of the Year
Barclays - Stafford Long - Barclays
 
Agency: Stafford Long
Client: Barclays
Campaign name: Barclays
Judges' comments: The judges would actually like to meet people behind this. They felt it was a category entry changer – changing the clients' views on what they can do in the future. It demonstrates that this client is investing more in this critical process.

”The aim was to produce an assessment centre application that allows us to engage with candidates in an entertaining and informative way. By creating an immersive experience with typical scenarios, the digital simulation enables students to experience what it's like to work on a Corporate Banking deal. A by-product of this project is an educational tool we can take out to campus, advising students not only on banking processes but also how to prepare and develop their interview and assessment skillset. Feedback in both instances has been extremely positive, with students saying they benefited from the reality of the exercise and found it refreshing.”
Amy Foster, Campus Recruitment & Onboarding Manager, Corporate Banking, Barclays

”Candidate Engagement is vital throughout the candidate journey, not just at the start. Candidates often feel the time and money invested in attracting them tails off once the selection process begins. This can lead to them becoming disenchanted and finding positions elsewhere. So we worked with Barclays to create a richer and more engaging experience for our candidates. Working closely with Barclays, we created an interactive case study. The exercise provided candidates with a true insight into how the bank works and the kind of challenges they can expect if they join. It was delivered on iPads, and we used video to really bring it to life. The case study kept candidates engaged for longer, and provided a very positive end to the recruitment lifecycle. Candidates left the process with a good view of Barclays, because they felt valued. And there were benefits on both sides, as it gave Barclays a better opportunity to see which candidates had the skills they were looking for.”
Suzanne Nash, Project Manager, Stafford Long
 
Ambient/Outdoor
Mars - Tonic Agency - Tweetshop
 
Agency: Tonic Agency
Client: Mars
Campaign name: Tweetshop
Judges' comments:

Tonic produced an extremely unique idea to relaunch the Mars brand. This innovative and fun concept resulted in good integration on campus and positioned the Mars brand with a number of products, students hadn’t previously associated it with before.

 
 
Audio Visual
ETH Zurich - science communications GmbH - Society in Science -- Eureka
 
Agency: science communications GmbH
Client: ETH Zurich
Campaign name: Society in Science -- Eureka
Judges' comments:

The judges thought that this film embodied the emotions at each stage of a career in research and captured much of the emotion and excitement of discovery well. Delightful humour, quality photography and good pace.

 
 
Best Creative Use of Digital Media
Thales - AIA worldwide - Thales Graduate
 
Agency: AIA worldwide
Client: Thales
Campaign name: Thales Graduate
Judges' comments:

A compelling example of digital media using film going beyond a simple banner. Well targeted and stayed on brief. This impactful design with a strong call to action, told an engaging story.

 
 
Best Integrated Campaign
Jaguar Land Rover - Pink Squid - If It Was This Easy, We Wouldn't Need You
 
Agency: Pink Squid
Client: Jaguar Land Rover
Campaign name: If It Was This Easy, We Wouldn't Need You
Judges' comments:

The judges loved the creative execution of this truly integrated campaign across multiple media formats that delivered outstanding results.  Integrated, targeted, slick - brilliant!

 
 
Best Use of Mobile
EDF Energy - ThirtyThree - EDF Energy graduate insights app
 
Agency: ThirtyThree
Client: EDF Energy
Campaign name: EDF Energy graduate insights app
Judges' comments:

EDF Energy were very clever in the way they built a device to solve a genuine problem.  Rather than just an app where graduates could apply, they utilised mobile to record ambassadors' activities, a simple yet effective way to encourage content creation and sharing. Very innovative.

 
 
Best Use of Print Advertisement
FCO Services - TMP - Property Management with a Twist
 
Agency: TMP
Client: FCO Services
Campaign name: Property Management with a Twist
Judges' comments:

The judges thought that this was a very brave execution and use of the twister imagery. Combined with simple but effective copy outlining the organisation and proposition it stayed with them as an image.

 
 
Best Use of Social
Boots - Andsome - Boots Xmas
 
Agency: Andsome
Client: Boots
Campaign name: Boots Xmas
Judges' comments:

The judges thought that this campaign demonstrated a very clever use of social channels. andSoMe took a simple message and created fun imagery to gain people’s attention. Judges particularly liked the Christmas song list. Very effective. Very Engaging.

 
 
Candidate Engagement
Barclays - Stafford Long - Barclays
 
Agency: Stafford Long
Client: Barclays
Campaign name: Barclays
Judges' comments:

A very engaging video backed up by a detailed brochure with lots of financial information. Excellent characterisation.  Genuinely engaging.

 
 
Diversity & Inclusion Initiative
EDF Energy - ThirtyThree - Creating a culture of inclusion
 
Agency: ThirtyThree
Client: EDF Energy
Campaign name: Creating a culture of inclusion
Judges' comments:

The judges loved ThirtyThree’s thorough approach, clearly paying close attention to the different types of diversity, this comprehensive campaign covered a broad range of activities.

 
 
Employee Engagement
Accenture - 106 Communications - Accenture Stories
 
Agency: 106 Communications
Client: Accenture
Campaign name: Accenture Stories
Judges' comments:

The judges loved this initiative that continues to build on values and engage employees with their colleagues’ projects and achievements. A great idea well executed with obvious buy in. It is a great idea where the organisation can identify skills potentially overlooked in its workforce.

 
 
Employer Brand
wagamama - Jupiter Advertising - be you. be wagamama
 
Agency: Jupiter Advertising
Client: wagamama
Campaign name: be you. be wagamama
Judges' comments:

The judges thought that this was a very comprehensive and beautifully executed campaign that goes beyond the superficial external communications and impacts on the way in which people are recruited and treated. Great campaign, good engagement and excellent results.

 
 
Employer Website
EE - ThirtyThree - jobs.ee.co.uk
 
Agency: ThirtyThree
Client: EE
Campaign name: jobs.ee.co.uk
Website: jobs.ee.co.uk
Judges' comments:

The judges thought that this website was consistent on brand design and user experience. They particularly liked the way it bought the priority jobs to the top of its home page.  Relevant content was delivered in a variety of ways. Easy to navigate, good use of API to embed jobs and good mobile experience.

http://jobs.ee.co.uk/
 
 
Graduate Campaign
KPMG - Penna - Business Internship Game
 
Agency: Penna
Client: KPMG
Campaign name: Business Internship Game
Judges' comments:

The judges thought that this was a great idea, executed well. They realise that it is very hard to communicate about values and behaviours but this campaign does it well and shows the global nature of KPMG.

 
 
Graduate Website
EY - sas - The EY Careers Guide
 
Agency: sas
Client: EY
Campaign name: The EY Careers Guide
Judges' comments:

The judges thought that this had a striking homepage where the culture comes across well. An incredible amount of content which the Big 4 grads will love. Beautiful photography, stunning videos and very clean design

http://ukcareerguide.ey.com/
 
 
Innovation
Barclays - Stafford Long & Partners - 'It All Starts Today' - event technology
 
Agency: Stafford Long & Partners
Client: Barclays
Campaign name: 'It All Starts Today' - event technology
Website: poken.com/login
Judges' comments:

The judges loved this great use of technology that not only engages graduates but allows them to take control of the content they want to engage with. It also adds extra value to Barclays by providing detailed usage and preference data.  A simple idea, really well executed - no doubt creating a buzz too.

 
 
Recruitment Literature
Thales - AIA worldwide - Thales Graduate
 
Agency: AIA worldwide
Client: Thales
Campaign name: Thales Graduate
 
 
School Leaver/Apprenticeship Campaign
EY - sas - Best School Leavers/Apprenticeship Campaign
 
Agency: sas
Client: EY
Campaign name: Best School Leavers/Apprenticeship Campaign