Winners 2012

Work of the Year
KPMG
 
Agency: KPMG
Campaign name: KPMG Immersive Assessment Event
Judges' comments:

"Demonstrates what is clearly a very much client-agency partnership. Superb concept with great attention to detail. Admirable in its efforts, experience and results. Demonstrating a true client-agency partnership. So much work went into this to get it right."
 

 
 
Ambient/Outdoor
Work/Peoplepeople
 
Agency: Work/Peoplepeople
Campaign name: George - Graduate Fashion Week
Judges' comments:

"A beautifully executed stand and its brave placement reaped rewards."

 
 
Audio Visual/Broadcast
TMP Worldwide
 
Agency: TMP Worldwide
Campaign name: Jaguar Land Rover - Creative Journeys
Judges' comments:

"Stunning, with truly world-class camera work."

http://wpc.3182.planetstream.net/003182/JLR-RAD/JLRPres1minFilmWorld.mp4
 
 
Best Campaign
Andsome
 
Agency: Andsome
Campaign name: Zizzi Talent in You
Judges' comments:

"A great looking campaign which was intelligent, innovative and integrated."

 
 
 
Best Use of Mobile
Wave
 
Agency: Wave
Campaign name: YHA SOCIAL WORLD
Judges' comments:

"A great way to link young youth workers together, using the familiar channel of social networking. This excellent use of mobile felt like a natural extension of the campaign, rather than mobile for mobiles sake."

 
 
Best Use of Social Media
Andsome
 
Agency: Andsome
Campaign name: ITV experience
Judges' comments:

"This was a great way to engage with future talent – ITV really threw everything at trying to reach out to youth in an engaging way. Using media creatively they ticked every box."

 
 
Campaign Site
Andsome
 
Agency: Andsome
Judges' comments:

“This campaign site won through its engaging content, clear functionality delivering great results and longevity. ”

http://www.zizzitalent.co.uk
 
 
Digital Marketing
Andsome
 
Agency: Andsome
Campaign name: Zizzi Talent in You
Judges' comments:

"A website within a banner - ingenious."

 
 
Emerging Talent Campaign
Andsome
 
Agency: Andsome
Campaign name: ITV Experience
Judges' comments:

“An innovative idea used to excellent effect. What was admirable was the high level of community management involved in the project. ”

 
 
Employee Communications
ThirtyThree
 
Agency: ThirtyThree
Campaign name: National Trust 'Going local'
Judges' comments:

"An excellent execution of conveying complex information in a simple way. Clear visuals and good navigation contributed to its effectiveness."

 
 
Employer Brand
Work/Peoplepeople
 
Agency: Work/Peoplepeople
Campaign name: Asda Employer Brand
Judges' comments:

“A really powerful piece of work. Using research to portray a compelling message which resulted on a huge impact on retention. Very emotive; hugely inspirational. ”
 

 
 
Employer Website ≤50K
ThirtyThree Limited
 
Agency: ThirtyThree Limited
Campaign name: ITV Careers Website
Judges' comments:

“Very engaging content with parallax scrolling demonstrating a real understanding of audience. A very high standard site which demonstrates you can deliver quality at a cost effective price. ”

 
 
Employer Website >50K
SMRS Limited
 
Agency: SMRS Limited
Campaign name: Sky Graduates
Judges' comments:

“A great use of video which helped give a real insight into Sky.”

 
 
Graduate Campaign
Grant Thornton UK LLP
 
Agency: Grant Thornton UK LLP
Campaign name: What will your advice be?
Judges' comments:

“A compelling and courageous campaign that made Grant Thornton stand out in a crowded market.”

 
 
Innovation
KPMG
 
Agency: KPMG
Campaign name: KPMG Immersive Assessment Event
Judges' comments:

"Demonstrates what is clearly a very much client-agency partnership. Superb concept with great attention to detail. Admirable in its efforts, experience and results. Demonstrating a true client-agency partnership. So much work went into this to get it right."
 

 
 
International Campaign
AIA Worldwide
 
Agency: AIA Worldwide
Campaign name: LINKLATERS - Link Up
Judges' comments:

"A very slick, very creative campaign with great localised content. An extensive international solution, rolled out in local languages, made this campaign truly international."
 

 
 
Print Advertisement – Commercial
McCann Birmingham
 
Agency: McCann Birmingham
Campaign name: The List
Judges' comments:

"Shows a real understanding of the target audience that challenged the status quo. A perfect example of precision marketing. A great motivator and very, very original."

 
 
Print Advertisement - Public Sector
Hampshire Fire And Rescue Service
 
Agency: Hampshire Fire And Rescue Service
Campaign name: Break into the fire service
Judges' comments:

"A traffic-driving ad that was clear and attracted attention. Good value which delivered great results."

 
 
Recruitment Literature
SMRS Limited
 
Agency: SMRS Limited
Campaign name: adidas Look Book
Judges' comments:

"Beautiful, engaging, interesting, informative and stunning. Totally on-brand."